At Ringstoday.com, we believe you should know exactly what you’re paying and why. Here’s how our pricing works.
Our prices are live and transparent right up until the day we accept your order. Why? Because gold, platinum, and palladium prices move every single trading day. If the market drops and gold is cheaper the day we lock in your ring, that savings goes straight to you. We don’t pad the price and keep the difference. You win when the market wins.
Diamonds are priced the old-fashioned way — by the 4Cs: Carat, Color, Clarity, and Cut. This is where you have real control over your budget. Want to stretch your money further? Choose a beautiful lab-grown or natural diamond that’s a little below the very top grades but still looks incredible to the naked eye. Want to go all out? Pick a flawless, colorless showstopper. Either way, you see the exact stone (with IGI or GIA reports and photos) before anything is finalized. No mystery, no pressure.
We give you a clear estimate as soon as you design the ring. Once you approve the CAD and the specific stones, we lock in the exact final price based on that day’s metal pricing. What you see is what you pay — no hidden fees, no last-minute surprises.
Our goal is simple: help you get the absolute most beauty and quality your budget can buy. Whether you’re a broke student like I was back in my BYU days or you’re ready to splurge, we’ll work with you to build a ring that looks and feels like a million bucks — without costing anywhere close to that.
Because in the end, it’s not about the biggest price tag. It’s about giving her the best ring you possibly can, with total honesty every step of the way.
A diamond costs what a diamond costs. The wild price swings you see between a mall jeweler and us aren’t about the stone — they’re about everything bolted onto the price tag before it ever reaches you. We run lean on purpose so your dollars go into the ring, not the overhead.
Same lab-grown diamond. Same hand-finished setting. A fraction of the overhead — and that difference stays in your pocket instead of the showroom’s.
I proposed on a student budget myself, so students get a dedicated discount — no haggling, no fine print. Here’s exactly how it works.
Each school — BYU, UVU, and more — has its own student code. Ask your concierge if you don’t have it yet.
Add the code when you create your account. It links student pricing to you once — no need to re-enter it every visit.
Your student price is calculated automatically through our secure checkout. What you see is what you pay.
Start a design and you’ll get a transparent estimate right alongside the live render. Refine the metal, the centre stone, and the setting until the price and the picture both feel right.